Which social media channels should I consider for my business?

Posted by Helio Digital
July 20, 2022
About this sponsored content

This content has been sponsored by Helio Digital and is part of the Small Business series. This series aims to help educate businesses on the ways of digital whether it’s marketing, design or technology.

Social media platforms can be one of your company’s most profitable channels. The platforms are an excellent way to connect with existing customers, build brand awareness, generate new leads to fill your funnel, boost your SEO, and drive more revenue. With the many platforms out there, every business should consider which platform is best for their business and how that platform can encourage growth.

Tackling all the available social media platforms at once is also not necessarily the right approach. Make no mistake; social media requires a substantial time investment and it’s near impossible to dedicate energy to all of them unless you have a big team. We’ve compiled a short list of the various channels and their advantages to help you avoid this trap and choose your next channel smartly.

Facebook

Great for: Most brands in retail and businesses that offer services not catered to large businesses.

With over 1 billion active users daily, Facebook is one of the best ways to find your target audience, build an email marketing list, and get new customers. It’s also a great place to interact with your clients once you’ve caught their attention.

The Facebook algorithm prioritizes meaningful conversations. A Facebook business page can connect you with customers and offer key information about your services, business products, and upcoming events. Through Facebook ads and messenger ads, businesses can reach potential customers. Through the platform businesses have many ways to promote their products/ services, boost sales and recognition, and increase customer support. Businesses can also target specific audiences through paid campaigns and advertisements. A Facebook business page is like a free business website where companies can build on and expand their internet presence. However, since many businesses have a Facebook presence, you’ll need your page to stand out from the crowd and competitors to draw significant attention to your business. 

LinkedIn

Great for: Businesses that want to reach a professional audience or find top talent.

LinkedIn is a social media platform with a thriving community of business owners and career driven people, who share and connect on a professional level. Its users tend to respond better to B2B content than B2C as a result (although it is still possible to market retail products).

The platform can be used to generate leads, build brand awareness, and relationships with consumers by posting engaging content and participating in industry discussions.

Business owners can also use LinkedIn to grow their email marketing list with their professional networks and connections. The platform’s professionalism is designed to help business owners establish and reinforce business relationships. LinkedIn exposes you and your business to many connections that you can use to build relationships with other companies and individuals to boost your brand. Business owners can find employees, customers, and partners on the platform.

LinkedIn marketing requires a different approach to get the results you want, but it’s a great platform once you establish a presence.

Twitter

Great for: News-driven businesses with a lot to say. Also works well for brands that have a strong personality.

When using Twitter for business, you can find ways to monetize the platform by standing out from your competition, adding valuable content, with all your posts, and consistently engaging with your audience. The platform can be a powerful tool for building brand awareness, connecting directly with other customers and influencers, and developing leads.

Twitter gives businesses a cost-effective method of engaging with their customer base as it gives them access to audiences around the world and also provides an opportunity to interact with customers instead of continuously promoting their services and products. Establishing a business presence on Twitter shows you want to interact with consumers who expect to hold a dialogue with companies they patronize.

Instagram

Great for: Businesses that place a lot of emphasis on building their brand, especially for lifestyle products or services.

Through Instagram’s stories, businesses can show their products, values, and voice rather than tell. It’s a great platform if your audience is young and they are shopping from mobile. Also, Instagram’s ‘checkout’ feature is fully set up for eCommerce, therefore, customers can look at product images and purchase what they like directly from their Instagram account.

Using Instagram for business can increase sales, improve brand loyalty, drive website traffic, drive brand awareness, build, and track audience engagement. However, setting goals will help you define your Instagram’s marketing strategy and narrow your focus making it easier to choose what to post. Once business owners know their goals, it can be helpful to choose themes that guide your content. Then, your brand is more consistent, your audience knows what to expect, and they get excited to interact with you.

TikTok

Great for: Businesses wanting to reach a younger audience, with the budget to create enjoyable content.

It’s one of the fastest-growing social networks and the leader of social in terms of short-form video. The main goal of the platform is to drive up engagements in your target niche so that more people can notice your content on their ‘For You’ pages. Using popular TikTok sounds can also improve your visibility in the TikTok algorithm.

The platform is a great option if your audience is young. It also provides business owners an opportunity to tap into the content their target audience wants to see. In this digital age, customers are increasingly seeking engaging, fun, and authentic content that is relatable and adds value to their daily lives. Businesses using TikTok has to build a platform that is transparent and responsive to evolving trends and customer interests. Attract potential consumers by incorporating popular hashtags that are relevant to their niche.

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