About this sponsored content
This content has been sponsored by Helio Digital and is part of the Small Business series. This series aims to help educate businesses on the ways of digital whether it’s marketing, design or technology.
The focus of any small business is often on how to get customers through the door. They may rely on traditional forms of advertising such as print ads or even outdoor advertising. This strategy might bring in some new business, but there are better, cheaper and easier ways to market. Most business prospects today are online and small businesses can benefit from converging their traditional marketing with digital marketing. Businesses can’t afford to overlook digital channels as a way to generate leads and convert interested customers. There are many benefits to digital marketing, but we’d like to share some of our top ones with you.
As a small business owner, you have to be very particular with how you spend your marketing budget. Marketing on digital channels usually requires less investment and you can be more precise with who your ads are targeting, therefore spending your marketing bucks on the people that matter to your business. Results tend to come in more quickly through digital channels, so you can yield a high return on your investment within a shorter space of time. SEO or pay-per-click (PPC) advertising can also be very beneficial if you approach it strategically – if you target the right audience you won’t have to spend too much money to convince them. Compared to traditional marketing methods a properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost.
Target your ideal audience
Digital branding creates value for your business in the online domain. It’s that feature that your consumers can relate to your business instantly. Brand building is relatively cheap on digital and improved targeting helps your brand to be more visible to the right audience. With so many business organizations vying for the consumers’ attention it becomes imperative for you to create that niche, the distinctive place for yourself in the minds of potential and existing customers. Digital branding through digital marketing channels helps you to better connect with your consumers and leads to interactions and conversations. Through the following targeting tools; Google ads, SEO, Facebook custom audiences, and LinkedIn for keyword research, you can get the right audience.
Gives measurable results
With digital marketing, the performance of each marketing channel is measurable, therefore, you can easily evaluate the effectiveness of your campaign. After launching your digital advertising campaign, you can easily check out the results and evaluate its performance. Also, you can measure your online marketing with web analytics and other online metric tools to establish how effective your campaign has been.
High audience reach
Digital advertising is present on almost every website which makes digital marketing reach a wide audience faster because people spend more time on screens. Digital marketing allows you to showcase your brand in front of people instantly. Social media platforms allow you to reach the people most likely to read and respond to your content because they utilize specific audience targeting. Also, a website allows you to find new markets and trade globally for only a small investment.
Enables outdoing competitors
Small businesses are not able to compete with big companies and brands due to lack of resources and funds. By applying digital marketing tactics smartly, you can outdo your competitors. If you are creative enough or if you have innovative content for your business, then you can knock off anything in this digital industry. You can easily compete with any form of business and grab eyeballs from the audience as well.
Higher conversion rates with the right strategy
The primary purpose of any business is to generate sales leads by promoting services or products. The leads generated will help you get higher sales through digital marketing and online advertising strategies. Digital marketing provides higher conversion rates because through digital advertising, your business will reach a higher number of visitors.
Digital marketing channels are very user-friendly. Services like Google AdWords enable any advertiser to purchase individualized and affordable keyword advertising that appears instantly on Google’s SERP. Many platforms like Shopify also allow you to connect to Google Ads directly and have features for a ‘one-click’ setup.
Picking the right partner
Lastly, partnering with an experienced digital transformation partner can also aid businesses in understanding better the stages concerned with digital transformation initiatives. The partner must have expertise in your industry, share the same goal in the alignment of work ethics, priorities, and thoughts, have the client’s or process priority, especially during the rough times in business, be able to analyze customer behavior and preferences, versatile in handling the flexibility and scalability to administer the emergence of more recent devices and trends, and possess technical capabilities.
Nowadays, digital marketing is a must if you’re building a successful modern business. Digital marketing benefits the business either by growing sales and leads or by brand awareness.