Posted in SEO

The only 4 SEO metrics that matter (at first)

The only 4 SEO metrics that matter (at first)

I often see new SEO practitioners ask questions about what they should be putting on their dashboards or reporting to their clients. The truth, however, is that there is no magic metric or standard. If you're asking publically how to measure success for your clients...

Adding multiple schema types to your website

Adding multiple schema types to your website

A quick reminder on what schema is and why we need it Schema is a piece of structured data or code (i.e. something an algorithm can understand) that describes the content of a page, website, or piece of content. Schema is able to help Google understand the type of...

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