In the digital realm where search engine optimization (SEO) acts as the compass directing the online traffic, understanding the nuances of keywords becomes paramount. Keywords are not just about matching queries with content; they're about aligning with the searcher's...
Google is a search engine that helps to match a user's query with the best possible results. In the past, Google's algorithm would find high-quality content that matched the search intent. It would also audit for safe browsing, basic experience signals, and mobile...
SEO can be a costly exercise; how do you know whether it’s the right digital marketing investment for your business?
I often see new SEO practitioners ask questions about what they should be putting on their dashboards or reporting to their clients. The truth, however, is that there is no magic metric or standard. If you're asking publically how to measure success for your clients...
A quick reminder on what schema is and why we need it Schema is a piece of structured data or code (i.e. something an algorithm can understand) that describes the content of a page, website, or piece of content. Schema is able to help Google understand the type of...
Shopify is an exceptional piece of software for store owners looking for a simple eCommerce solution. It's for the most part plug and play, and the themes generally offer extensive customisation options. There are however times when you need to implement something...
Diginauts recommends Divi, the premium page builder by Elegant Themes.
Diginauts recommends Omnisend for your email and SMS automation needs for both Shopify and Woocommerce.
