About me
My goal is to bridge the gap between technology and marketing. My unique experience in design, development and technology puts me in a position to solve problems creatively. I’ve used this thinking to create start-ups, build my own business and now use it to drive the strategic direction of web and front-end at Rand Merchant Bank. I am always on the look out for new challenges and this is primarily driven by my need to know more. I also enjoy sharing this knowledge with my team and I often convey my thinking through my writing and public speaking. Purpose is important to me and I hope to use some of my personal purpose to drive change in your organisation.
Getting started with digital marketing as a small business Posted in Marketing, Small Business Establishing a solid online presence is not just an option for small businesses—it’s a necessity. Digital marketing offers a plethora of opportunities to connect with your target audience, understand their needs, and grow your brand without breaking the bank. However, diving into digital marketing can seem daunting for newcomers. This guide aims to demystify the […]
The different types of SEO keywords Posted in SEO In the digital realm where search engine optimization (SEO) acts as the compass directing the online traffic, understanding the nuances of keywords becomes paramount. Keywords are not just about matching queries with content; they’re about aligning with the searcher’s intent, offering a gateway to tailored, relevant experiences. Among the plethora of keyword types, including short-tail, […]
An experiment in data, headless CMS and NextJs Posted in Development Diving into the vibrant world of aquariums, “Book of Neptune” is a fun side project that brings a fresh twist to fish keeping, blending tech savvy with the traditional joys of aquarium care. Far from just another app, it’s a playful companion for hobbyists, aiming to add a bit of digital flair to the underwater […]
Applying progressive enhancement strategies to content Posted in Content Can we offer our users a basic reading experience, exposing the information they need, and over time offer a richer experience?
Digital Marketing Learning Paths Posted in Career, Marketing Nowadays, the internet has revolutionized a multitude of industries including marketing. Businesses have to take their online presence very seriously because customers are spending more and more time online. Writing eye-catching emails and having a well-made website is not enough as you’ll need to understand the peculiarities of social media networks and know how to […]
Tips For Fast Content Generation Posted in Artificial Intelligence, Content Each website offers content to its audiences for them to continuously engage in your website. The main objectives of content creation are to; educate, engage, entertain, and inspire. Content creation plays an integral part in helping people discover your brand, business, and products. Therefore, posting content consistently and regularly will help you stay fresh in […]- What Are Google Web Vitals? Posted in SEO, UX, Web Google is a search engine that helps to match a user’s query with the best possible results. In the past, Google’s algorithm would find high-quality content that matched the search intent. It would also audit for safe browsing, basic experience signals, and mobile friendliness. Google web vitals is a set of user-focused metrics that are […]
WordPress Best Practices Posted in Web Any business looking to build a profitable online presence needs to have an excellent website. Today, a majority of websites on the internet are powered by WordPress. WordPress is well known for dominating the content management system (CMS) market, a platform that makes it possible to build some remarkable websites without coding being a barrier. […]
The only 4 SEO metrics that matter (at first) Posted in Analytics, SEO I often see new SEO practitioners ask questions about what they should be putting on their dashboards or reporting to their clients. The truth, however, is that there is no magic metric or standard. If you’re asking publically how to measure success for your clients then you likely don’t understand their objectives. With that said, […]
Adding multiple schema types to your website Posted in SEO A quick reminder on what schema is and why we need it Schema is a piece of structured data or code (i.e. something an algorithm can understand) that describes the content of a page, website, or piece of content. Schema is able to help Google understand the type of content by giving the schema what […]