Establishing a solid online presence is not just an option for small businesses—it's a necessity. Digital marketing offers a plethora of opportunities to connect with your target audience, understand their needs, and grow your brand without breaking the bank. However,...
Posted in Marketing
Digital Marketing Learning Paths
Nowadays, the internet has revolutionized a multitude of industries including marketing. Businesses have to take their online presence very seriously because customers are spending more and more time online. Writing eye-catching emails and having a well-made website...
How digital marketing is helping small businesses grow
Digital marketing doesn’t have to be expensive and there’s lots of opportunity to help your business grow.
Is SEO a worthwhile investment for my business?
SEO can be a costly exercise; how do you know whether it’s the right digital marketing investment for your business?
The growing AdWords negative keyword list
Managing negative keywords in Google Ads can be annoying at times, and there are some keywords that you’ll always want to include. Here’s that list!
Setting up Google Analytics Audiences
Getting started Audiences can be found in the Properties section of your Google Analytics admin section. To get there, click on the gear icon (labelled Admin) in the lower left and in this new pop-over select the Account and then the Property for which you want to add...
The digital marketing jargon dictionary
Digital marketing is one of the most jargon-laden industries when it comes to this space. We love our TLAs (Thee Letter Acronyms), funnels and blast our stakeholders with data expecting them to just understand. This is by no means a comprehensive list, and will be...
3 Simple Steps for Creating Original Content
Creating original content can be hard, but follow our 3 Simple Steps for Creating Original Content and you will always have original, engaging content.
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Divi for WordPress
Diginauts recommends Divi, the premium page builder by Elegant Themes.
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Ecommerce Email Marketing & SMS Platform
Diginauts recommends Omnisend for your email and SMS automation needs for both Shopify and Woocommerce.