by Vernon Joyce | Feb 25, 2020 | Marketing
I often find myself repeating negative keywords across Google Ad accounts and it can be frustrating when you spend some of your budget on queries that aren’t related. Keyword research can at times only take you so far and there will be the odd query that creeps...
by Vernon Joyce | Feb 20, 2020 | Analytics, Marketing
Getting started Audiences can be found in the Properties section of your Google Analytics admin section. To get there, click on the gear icon (labelled Admin) in the lower left and in this new pop-over select the Account and then the Property for which you want to add...
by Vernon Joyce | Feb 17, 2020 | Marketing
Digital marketing is one of the most jargon-laden industries when it comes to this space. We love our TLAs (Thee Letter Acronyms), funnels and blast our stakeholders with data expecting them to just understand. This is by no means a comprehensive list, and will be...
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